How much will your WhatsApp messages cost?
A quick approximation from your number of conversations.
Estimated cost per month
$15.05
for 2,250 messages a month · In US dollars, before taxes.
Marketing messages
500 × $0.025
$12.50
Utility messages
250 × $0.0034
$0.85
Replies to customers
500 × $0.0034 · 1,000 free
$1.70
Messages you receive are free
You never pay for the messages your customers send you.
1,000 free replies every month
Each phone number gets 1,000 free replies a month. After that, Meta charges for each reply.
Replies to ad clicks are free
When someone writes to you from a click-to-WhatsApp ad, your messages to them are free for a limited time.
What this estimate doesn't include
This is an estimate of Meta's WhatsApp fees only. It doesn't include your ConvoFlow plan. Meta gives volume discounts to businesses that send around 100,000 or more utility messages or verification codes a month to one country, and verification codes sent from abroad cost more in some countries.
Based on Meta's rates in effect since October 1, 2026. Meta can update its rates every three months.
Sources: Meta for Developers, Pricing on the WhatsApp Business Platform · WhatsApp Business, Platform pricing
WhatsApp message prices by country
What Meta charges per message, in US dollars, since October 1, 2026. Pick your country in the calculator to see any other rate.
| Country | Marketing messages | Utility messages | Verification codes | Replies to customers |
|---|---|---|---|---|
| Guatemala | $0.074 | $0.0113 | $0.0113 | $0.0113 |
| Mexico | $0.0397 | $0.0085 | $0.0085 | $0.0085 |
| Colombia | $0.0125 | $0.0008 | $0.0008 | $0.0008 |
| Argentina | $0.0618 | $0.026 | $0.026 | $0.026 |
| Chile | $0.0889 | $0.02 | $0.02 | $0.02 |
| Peru | $0.0703 | $0.03 | $0.03 | $0.03 |
| Brazil | $0.0625 | $0.0068 | $0.0068 | $0.0068 |
| Spain | $0.0707 | $0.02 | $0.02 | $0.02 |
| United States | $0.025 | $0.0034 | $0.0034 | $0.0034 |
Sources: Meta for Developers, Pricing on the WhatsApp Business Platform · WhatsApp Business, Platform pricing
Common questions about WhatsApp pricing
- How much does a WhatsApp Business message cost?
- It depends on the type of message and the country of the person who receives it. For example, in Mexico a marketing message costs $0.0397 and a utility message costs $0.0085. Use the calculator on this page to see the cost for your country and your number of messages.
- Are replies to customers free on WhatsApp?
- Each phone number gets 1,000 free replies every month. After that, Meta charges for each reply you send within 24 hours of the customer's last message. The messages your customers send you are always free.
- What is the difference between marketing, utility and verification messages?
- Marketing messages are promotions, offers and announcements. Utility messages are about something the customer already did, like an order confirmation or an appointment reminder. Verification codes are one-time codes that confirm who someone is. Marketing messages cost the most.
- Why does the price change by country?
- Meta sets a different rate for each country or region. What counts is the phone number of the person who receives the message, not where your business is.
- Do WhatsApp prices change?
- Yes. Meta can update its rates on January 1, April 1, July 1 and October 1 each year. This calculator uses the rates in effect since October 1, 2026.